Halloween: 5 graphic tips for your emails!
Although it was not originally part of our cultural heritage, Halloween is today an increasingly celebrated holiday in France.
Marketers have understood this well and no longer hesitate to play on ghostly atmospheres in their emails.
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This is indeed a unique time of the year when you are entitled to have fun in your newsletters . To achieve a truly frightening result, here are 5 graphic tips for your emails!
1. Focus on seasonal emoticons
Trick or treat ? If there's one holiday that gives you the opportunity to show a little humor, it's Halloween!
And emojis are an endless source of Halloween fun. Pumpkin, skull, little smiling devil, magician, candy... these little faces offer a universal language and understanding their meaning is intuitive.
They are perfect in the short introduction of your email. They can be used to replace accents or as a bulleted list. Be careful not to overdo it, however. While it can be fun, your email should not feel like it was coded by an 8 year old!
2. Use the right colors
Halloween is a great opportunity to think outside the box and dress up your eblasts in a whimsical way.
If you don't feel like going all out, the Halloween vibe can simply shine through one or two elements of your email. Otherwise, nothing is stopping you from opting for a 100% Halloween design.
Choosing the right color is absolutely essential here. Among the favorite colors for Halloween, we cannot advise you enough to opt for one of the following shades.
- Black Black is universal and adapts to all occasions and particularly in this case. Witches, darkness, shadows, cauldrons… Black is omnipresent at Halloween.
- The orange It is undoubtedly the most emblematic color of this holiday. A positive and warm color, it is perfect for reducing the macabre aspect of Halloween, giving the whole thing a good-natured look.
- White Ghosts, ghouls and cobwebs… White is one of the essential colors that we use in addition to orange and black.
3. Funny scary photos
If you are forced to exclusively use your brand's color combination, you can still achieve a successful Halloween design by playing with illustrations, pictorial details, and other small decorative elements, or even animated gifs .
You can of course use photos to reinforce the spooky atmosphere of your email, as long as you ensure a certain lightness. Be careful not to veer into trash!
As is the case in any situation, the image must be well chosen, designed so that its message is instantly understood by the reader. Among the most requested images during this time of year we find:
- Pumpkins;
- Costumed people;
- Black cats;
- Cemeteries…
Once again, be careful not to overdo it! Your email must remain positive and humorous, it must not provoke disgust and repulsion.
4. Halloween illustrations
In addition to photos, you can enhance your emails with illustrated elements, used in the background or highlighted to highlight a promotional offer or product.
Pumpkin, cat, witch hat, etc. The themes of these illustrations are essentially the same as those of the Halloween photographs mentioned previously…
5. Animated gifs
As you know, nothing beats dynamic content to rally your readers to your cause. This is a time-tested technique capable of boosting your conversion rate. Therefore, it's no surprise that gifs are among the most influential elements of an email design .
Warning: These little animations add punch to your creation, but once again, it's all a question of dosage here. Your gif must be appropriate, well thought out and used in a qualitative way in order to add something extra to your email.
Among the most interesting uses, you could:
- Animate your product and thus emphasize the offer you offer;
- Integrate an animated decor into your template, such as bats, a floating ghost or even a steaming cauldron, etc.;
- The passing time (customized for the occasion) is always very effective in emphasizing the ephemeral aspect of the offer...
Conclusion
If there's one holiday that lets you unleash your creativity, it's Halloween. The opportunity is too good not to allow yourself a little touch of humor in your emails.
Emojis, scary photos, seasonal illustrations, gifs… There is no shortage of resources to customize your emails. One rule however, be careful not to overdo it and especially not to fall into the macabre. Halloween remains a good-natured holiday, and your customers will certainly not appreciate receiving blood by email...